{"id":123,"date":"2016-03-09T00:05:35","date_gmt":"2016-03-09T00:05:35","guid":{"rendered":"http:\/\/projects.nyujournalism.org\/campaigntrail\/?p=123"},"modified":"2016-03-09T00:06:35","modified_gmt":"2016-03-09T00:06:35","slug":"the-season-for-authenticity","status":"publish","type":"post","link":"http:\/\/projects.nyujournalism.org\/campaigntrail\/2016\/03\/09\/the-season-for-authenticity\/","title":{"rendered":"The Season for Authenticity"},"content":{"rendered":"<p><em>By Kenzi Abou-Sabe<\/em><\/p>\n<p><strong><em>The Season for Authenticity<\/em><\/strong><\/p>\n<p>\u201cThe fact that [Trump\u2019s] not a career politician is appealing to a lot of people. He\u2019s very no bullshit. I think the American people appreciate that a lot. But I also think Bernie Sanders is the same way. He has his opinions, he\u2019s not pandering, and has great consistency.\u201d<\/p>\n<p>That was twenty-something New Yorker, Justin, discussing the commonalities he thinks presidential candidates Donald Trump and Bernie Sanders share. Justin\u2019s not the only person pointing out similarities between the two populists.<\/p>\n<p>Two seemingly disparate candidates have, and maybe for the first time, successfully stolen the narrative of this election cycle from the establishment.<\/p>\n<p>Forward-looking calls of \u201chope\u201d and \u201cchange\u201d in Obama\u2019s 2008 run have been replaced by an angrier, more frustrated admonition of \u201cestablishment\u201d and \u201cthe machine.\u201d<\/p>\n<p>The candidates still take selfies and engage in orchestrated games of pickup basketball, but the 2016 election cycle has noticeably shifted into a critical authenticity contest, and the candidates\u2019 game plan is simple.<\/p>\n<p>Neither takes corporate campaign donations. Neither panders to centrism, but actually actively panders to the fringe. And most tellingly, neither was thought to have a shot one year ago.<\/p>\n<p>Bernie Sanders and Donald Trump aren\u2019t running <em>for <\/em>the presidency as much as running <em>against<\/em> corporate greed (Sanders) and government mismanagement (Trump).<\/p>\n<p>Neither candidate has made himself particularly available to discuss the nuances of issues outside of his particular rallying point. Instead, the two men have adopted twin strategies in an election that so far has been predicated on the ability to rally people against the status quo.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>The Establishment<\/em><\/strong><\/p>\n<p>Some voters perceive Sanders\u2019 authenticity as especially stark when compared to competitor and former Secretary of State, Hillary Clinton.<\/p>\n<p>\u201cThe problem is she may be really well qualified, but there\u2019s a lot of history that people may not be that comfortable with,\u201d explained Sally K., a woman in her seventies. \u201cThe refreshing thing about Bernie Sanders is he just doesn\u2019t have that much history.\u201d<\/p>\n<p>President Obama recently spoke to Politico <a href=\"http:\/\/www.politico.com\/story\/2016\/01\/obama-iowa-2016-sanders-off-message-218166\">about<\/a> Sanders\u2019 \u201crefreshing\u201d qualities as well.<\/p>\n<p>\u201cBernie came in with the luxury of being a complete long shot and just letting loose,\u201d he said. \u201cI think Hillary came in with the both privilege\u2014and burden\u2014of being perceived as the front-runner\u2026 You\u2019re always looking at the bright, shiny object that people haven\u2019t seen before\u2014that\u2019s a disadvantage to her,\u201d Obama said.<\/p>\n<p>\u201cMost of the people under 29 support Bernie Sanders, and most of the people older than 29 support Hillary Clinton, because to older people, Hillary Clinton is new, and not a man. But to younger people, everything she\u2019s saying is old, or her track record isn\u2019t liberal enough,\u201d said Chris Weiss, a New Yorker in his thirties.<\/p>\n<p>Riding a similar anti-establishment wave, Trump has been arguably more vocal in calling out his own party than he\u2019s been in attacking the Democratic contenders.<\/p>\n<p>In the Greenville, South Carolina GOP debate February 13, Jeb Bush stood on stage and exemplified the Republican establishment\u2019s belief in focusing all critique on the Democrat in office\u2014President Obama\u2014while Trump taunted Jeb as \u201cweak,\u201d and repeatedly called the foreign policy of his brother, former President George W. Bush, a \u201cdisaster.\u201d<\/p>\n<p>Three weeks later, Trump continues to rack up delegates, and the younger Bush is no longer in the running.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Inspiring People to Care\u2026Again<\/em><\/strong><\/p>\n<p>Trump has somehow successfully tapped into Republican voters\u2019 desires for a passionate and authentic critique of the current state of their party.<\/p>\n<p>\u201cLately it seems like candidates look good on paper, but don\u2019t make you feel patriotic, and I guess both of them do make you feel patriotic, in one way or another,\u201d Weiss intoned.<\/p>\n<p>Getting voters fired up against the way things are isn\u2019t a remotely novel campaign strategy\u2014Obama\u2019s \u201chope and change\u201d campaign tapped into that sentiment, and wasn\u2019t the first to do so.<\/p>\n<p>In fact, David Axelrod, Obama\u2019s campaign manager for both his Senate race and eventual underdog presidential win\u2014not to mention the man who reportedly coined both \u201chope and change\u201d and \u201cYes we can!\u201d\u2014has chalked up the success of their campaigns to just that.<\/p>\n<p>\u201cWhen incumbents step down, voters rarely opt for a replica of what they have, even when that outgoing leader is popular. They almost always choose change over the status quo. They want successors whose strengths address the perceived weaknesses in the departing leader,\u201d Axelrod wrote in his memoir, \u201cBeliever: My Forty Years in Politics.\u201d<\/p>\n<p>Tad Devine, who currently advises the Sanders campaign, has a similar approach, but rather than focusing on a promising future, he critiques the present in a way that necessitates Sanders\u2019 future of choice.<\/p>\n<p>Because Sanders has vowed not to engage in attack ads, Devine\u2014whose firm\u2019s <a href=\"http:\/\/dmlmessage.com\/2015\/03\/26\/best-democratic-congressional-ad\/\">attack ads<\/a> are considered the best in politics\u2014is left in the curious predicament of having to generate negativity around Clinton without explicitly doing so.<\/p>\n<p>Devine calls this strategy \u201cembedding,\u201d because it plants negative messages about Clinton\u2019s record in social media and campaign ads. The efficacy of that campaign has been pretty apparent to anyone who\u2019s had the pleasure of hearing frustrations about Clinton from a \u201cBernie bro.\u201d<\/p>\n<p>Somehow, the Sanders campaign has inspired liberal Democrats to the tune of Obama\u2019s grassroots popularity, but by harnessing an anger that more closely mirrors the sentiment of Trump\u2019s voters.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>On the Issues<\/em><\/strong><\/p>\n<p>The benefits in perception and popularity that both Trump and Sanders have reaped by behaving authentically are fairly apparent. The crossover in their policies is certainly less so.<\/p>\n<p>Lax on gun control, tight on immigration and free trade, and morally opposed to the Iraq War, the native New Yorkers actually agree on a number of policies.<\/p>\n<p>After all, the men are most popular among the far wings of their parties. For Trump, that means he\u2019s garnered fans from the religious right and Tea Party, while Sanders has successfully courted both the fiscal far left and liberal Millennial youth.<\/p>\n<p>\u201cPeople are angry about the same thing. They don\u2019t like politics as usual,\u201d Weiss explained, \u201cNothing\u2019s been happening in Washington for so long,\u201d he continued, \u201cSo somebody who\u2019s not a part of the system needs to, you know, shake things up.\u201d<\/p>\n<p>If you rule out the possibility of coincidence and really attempt to understand the overlap that exists between the disparate men, their common views actually point to an untapped centrism that exists in this country.<\/p>\n<p>A centrism of belief that doesn\u2019t involve perpetuation of the status quo, but actually represents the common interests of Americans on opposite ends of the political spectrum.<\/p>\n<p>It sounds a bit like a utopian pipe dream, but Pulitzer Prize-nominated Ronald Brownstein of The Atlantic made a case for that very potential in his <a href=\"mailto:http:\/\/www.theatlantic.com\/politics\/archive\/2016\/02\/trump-blue-collar-sanders-millenials\/463206\/\">latest editorial<\/a>.<\/p>\n<p>\u201cSanders and Trump are rising largely because they are amplifying the voices of constituencies that have usually been outshouted in fights for their party\u2019s nomination,\u201d Brownstein wrote, \u201cBy demonstrating\u2014and crystallizing\u2014these groups\u2019 electoral clout, each man is signaling a lasting internal power shift in the party he is seeking to lead.\u201d<\/p>\n<p>Brownstein notes how the GOP\u2014historically controlled by the party\u2019s white-collar constituency\u2014has largely ignored the candidates most popular among its blue-collar, working class segment for the last 60 years.<\/p>\n<p>That zone of tension is where ideas cherished by blue-collar Republicans diverge from the rest of their party, and actually align with the views held by many middle class Democrats.<\/p>\n<p>Blue-collar Republicans \u201care more likely to support temporarily banning Muslims from entering the U.S. and deporting all undocumented immigrants,\u201d Brownstein writes, but notes that they are also, \u201cmore hostile to free trade or cuts in federal entitlement programs for the elderly,\u201d sentiments most on the left would share.<\/p>\n<p>Trump and Sanders both appear aware of this common, frustrated swing vote. Each candidate has gone on the Sunday talk shows and claimed that he could poach the other\u2019s voters, but the notion raises two important questions.<\/p>\n<p>Could either candidate actually ride his anti-establishment popularity into a general election? And if so, who would win in a match-up between the two?<\/p>\n<p>\u201cI don\u2019t want an establishment person to win, but I think it\u2019ll end up looking like Iowa, where it\u2019s so close, but not quite,\u201d Weiss admitted, though he estimated that Sanders would have more potential than Trump in a general election.<\/p>\n<p>\u201cI think Bernie would win. He is less hateful, and I think more people can associate with helping people than being against people. I don\u2019t think Trump would get Bernie voters. I think Bernie could get Trump voters. The people who would vote for Bernie Sanders would be so ideologically opposed to anything in the Republican Party at all,\u201d he explained.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>What Authenticity Looks Like<\/em><\/strong><\/p>\n<p>\u201cI think a lot of it has to do with image. If you just showed people a picture of this crazy, white-haired old man\u2014whereas Trump is probably equally crazy, but he\u2019s charismatic, he\u2019s kind of a sweet-talker,\u201d Justin started, \u201cSo I think for the average, uninformed American, [Trump] seems like a president, and that goes a lot further than people think.\u201d<\/p>\n<p>The tenets of charisma and appearance that became requisite in politics after John F. Kennedy have been working for the candidates in unexpected ways, and it isn\u2019t just their ideas that are refreshing to voters.<\/p>\n<p>\u201cI mean it\u2019s really time for an old Jew to run the country,\u201d Sally K. deadpanned.<\/p>\n<p>Describing Sanders, she continued, \u201cHe\u2019s like the old guy down the street that\u2019s been in business 40 years and he shows up every day and nothing bothers him. Recession, weather, he\u2019s there every day. That\u2019s who he reminds me of. That person who would show up and do his job and really be unflappable.\u201d<\/p>\n<p>\u201cI think Trump\u2019s more electable,\u201d Justin admitted, \u201cHe has wider appeal I think. Conservatives really like him, even religious conservatives, which I think is strange, because he\u2019s really not religious at all. He has the name recognition.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>The White Guy Factor<\/em><\/strong><\/p>\n<p>Behind the lambast, and the passion, and the staunch difference from their existing playing fields, there is one ideological commonality between Donald Trump and Bernie Sanders that supersedes the rest.<\/p>\n<p>Both men are appealing to a certain sect of Americans who believe that government is both the problem and the solution. Some argue that demographic is white people who can\u2019t seem to grasp why their country has been taken from them.<\/p>\n<p>Nowhere in America has this fact been as evident as in Iowa leading up to its caucus.<\/p>\n<p>Canadian writer Stephen Marche <a href=\"http:\/\/www.theguardian.com\/us-news\/2016\/jan\/10\/white-man-pathology-bernie-sanders-donald-trump\">covered the affair<\/a> for The Guardian.<\/p>\n<p>\u201cThe Bernie Sanders rally in Davenport was the precise opposite of the Donald Trump rally in Burlington and yet precisely the same in every detail. \u2018Make America Great Again\u2019 was replaced by \u2018Feel the Bern\u2019\u201d Marche continued, \u201cThe same specter of angry white people haunts Saunders\u2019s rally, the same sense of longing for a country that was, the country that has been taken away.\u201d<\/p>\n<p>Trump\u2019s fans have scapegoated immigrants and minorities, while Sanders\u2019s look to the one percent as the cause of their problems, but both groups are extraordinarily unhappy with the way things are in the United States.<\/p>\n<p>\u201cThe fundamental difference between the Trump and Sanders crowd,\u201d Marche continued, \u201cwas that the Sanders crowd has more money, the natural consequence of the American contradiction machinery: rich white people can afford to think about socialism, the poor can only afford their anger.\u201d<\/p>\n<p>To reduce Trump and Bernie fans to the trope of \u201cangry white people\u201d is neither fair, nor remotely nuanced enough to be accurate, but justified or no, the trend exists, and attempting to tease out the small shreds of meaning in that strange coincidence reveals quite a bit about the 2016 electorate.<\/p>\n<p>Now we just wait, and watch to see how it all plays out.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Kenzi Abou-Sabe The Season for Authenticity \u201cThe fact that [Trump\u2019s] not a career politician is appealing to a lot of people. He\u2019s very no bullshit. I think the American people appreciate that a lot. But I also think Bernie Sanders is the same way. He has his opinions, he\u2019s not pandering, and has great &hellip; <a href=\"http:\/\/projects.nyujournalism.org\/campaigntrail\/2016\/03\/09\/the-season-for-authenticity\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Season for Authenticity&#8221;<\/span><\/a><\/p>\n","protected":false},"author":49,"featured_media":124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[17,4,15,16,14],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Season for Authenticity - Image Authenticity and Momentum on the Campaign Trail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/projects.nyujournalism.org\/campaigntrail\/2016\/03\/09\/the-season-for-authenticity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Season for Authenticity - Image Authenticity and Momentum on the Campaign Trail\" \/>\n<meta property=\"og:description\" content=\"By Kenzi Abou-Sabe The Season for Authenticity \u201cThe fact that [Trump\u2019s] not a career politician is appealing to a lot of people. 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