What's changing in journalism?
As advertising revenue continues to decline, newsrooms are aggressively developing different or additional revenue streams, from reader-supported initiatives to philanthropic donations. They want to capitalize on a spike in digital subscriptions by cultivating other creative ways to turn more consumers into paying customers. News organizations are also harnessing the power of mobile devices and capturing audiences on smartphones and smart speakers. New tools promise to engage users more deeply and to build trust in a time of “fake news” by measuring the real-world impacts of journalism. While foundations fund significant reporting projects, nonprofit outlets are learning to avoid an overreliance on charity, and newsrooms have discovered the benefits of aligning various revenue streams with their missions. In the pursuit of standout products, more journalists express an openness to exploring emerging technologies. Among the innovations to watch are augmented reality, automated fact-checking, and blockchain-based funding models.
Using mobile devices to capture mobile audiences
“Alexa, is that all there is?”
New Strategies for Reader Engagement
Making Impact a Key Performance Indicator
FOLLOWING THE MONEY
Fixing the Nonprofit Model
Making money from missions
Trends to Watch