{"id":28,"date":"2017-04-18T02:29:34","date_gmt":"2017-04-18T02:29:34","guid":{"rendered":"http:\/\/projects.nyujournalism.org\/streetsofnewyork-14thstreetbeat\/?p=28"},"modified":"2017-04-18T23:19:35","modified_gmt":"2017-04-18T23:19:35","slug":"new-keeps-old-around","status":"publish","type":"post","link":"http:\/\/projects.nyujournalism.org\/streetsofnewyork-14thstreetbeat\/2017\/04\/18\/new-keeps-old-around\/","title":{"rendered":"When the New Keeps the Old Around"},"content":{"rendered":"

\u201cSay goodbye to Union Square\u2019s old P.C. Richard & Son, and hello to the city\u2019s next big epicenter for tech companies,\u201d Curbed NY predicted earlier this year. The opening line sounds all too familiar. As gentrification sweeps its way through downtown Manhattan, stories pile up about the new \u201cimprovements\u201d knocking down New York\u2019s classic establishments. But Curbed got it wrong. P.C. Richard & Son is defying the gentrification stereotype. It\u2019s here to stay.<\/span><\/p>\n

Michael Castro, an employee at P.C. Richard & Son, had new contradicting information on the store\u2019s alleged closing. \u201cA lot of people think we are leaving.\u201d He continued, \u201cBut we just got the word that the store will actually stay at the base of this new huge building.\u201d<\/span><\/p>\n

P.C. Richard & Son, located on 14th Street hunkered between New York University’s massive Palladium dorm and a Best Buy superstore, will just be the base of the new Union Square Tech Hub, which will soon go under construction in 2018. The new massive contemporary building will cost 250 million dollars to construct but will create 600 jobs in the tech industry and employ 800 construction workers to build it. Mayor Bill de Blasio first announced plans for the 250,000- square foot tech masterpiece in December. The new building will allow space for tech start-ups and training center for tech professionals, according to a story by Techcrunch. <\/span><\/p>\n

During the construction period, P.C. Richard & Son will shut down for two years as construction is set to finish in 2020. But the current employees at \u00a0P.C. Richard & Son will not go temporarily without a job. Castro, who has worked there for over seven months, said, \u201cWe will be relocated to other stores while they build the new tech hub and then come back.\u201c<\/span><\/p>\n

\"\"<\/p>\n

Loyal customers might experience a bigger hit than the current employees during these two years. Castro noted, \u201cWe have been getting a lot of complaints that people are not comfortable with us even closing during the renovation. The closest one to us is 23rd and 6th, so that store will probably see an increase in customers soon.\u201d<\/span><\/p>\n

So who are these loyal customers? When I walked around the store on a typical Monday night, I saw employees hug incoming customers and shake hands with new ones. Castro explained, \u201cA lot of neighborhood people come here. Born and raised around here. It\u2019s almost like a family of customers. It\u2019s going to be very difficult for them not to come around when this is under construction.\u201d He continued, \u201cI see a lot of the same people all the time. A lot of consistent customers.\u201d<\/span><\/p>\n

At P.C Richard & Son it\u2019s not just about selling the appliances or pushing products on new college students trying to buy their first air conditioner. \u201cFor a lot of customers, it\u2019s really like family here. They come in and just give us high fives, hugs and a nice \u2018how are you?\u2019 We catch up a lot of times. Just regular life stuff. People don\u2019t just come here to buy something. They come here to actually have conversation,\u201d said Castro. <\/span><\/p>\n

In the midst of great change on 14th street, and new people crossing the transit-heavy street every day, P.C Richard & Son is all about making old customers feel continued appreciation and showing that same sense of community to a new frantic NYU student with her parents coming in just trying to buy her first household appliance.<\/span><\/p>\n

Castro smiled when talking about his customers. He said, \u201cWhen I left for a couple of months, a gentleman came in here everyday and asked for me.\u201d He paused, and his smile grew wider. He continued, \u201cA couple days ago, he came in while I was on break, and my manager called me down. He was so excited I was back, and I was too. That\u2019s what we make here. Friends.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cSay goodbye to Union Square\u2019s old P.C. Richard & Son, and hello to the city\u2019s next big epicenter for tech companies,\u201d Curbed NY predicted earlier this year. The opening line sounds all too familiar. As gentrification sweeps its way through downtown Manhattan, stories pile up about the new \u201cimprovements\u201d knocking down New York\u2019s classic establishments. … Continue reading “When the New Keeps the Old Around”<\/span><\/a><\/p>\n","protected":false},"author":135,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"\nWhen the New Keeps the Old Around - Streets of New York - 14th Street Beat<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/projects.nyujournalism.org\/streetsofnewyork-14thstreetbeat\/2017\/04\/18\/new-keeps-old-around\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When the New Keeps the Old Around - Streets of New York - 14th Street Beat\" \/>\n<meta property=\"og:description\" content=\"\u201cSay goodbye to Union Square\u2019s old P.C. Richard & Son, and hello to the city\u2019s next big epicenter for tech companies,\u201d Curbed NY predicted earlier this year. The opening line sounds all too familiar. 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